Cookie Policy

Introduction and Scope

This Cookie Policy (the "Policy") explains how CallBack LLC ("CallBack," "we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at callbackcrm.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies to collect Personal Information (as defined in our Privacy Policy) or information that becomes Personal Information if we combine it with other information.

We use cookies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, to provide you with targeted advertisements, and fulfill other legitimate purposes as described below.

Cookies and Other Tracking Technologies

A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device. We may also use local storage to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.

Our Website may also employ a software technology called clear GIFs (a.k.a. web beacons) that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users. We may also use local shared objects, pixels, or other similar tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Policy.

Types of Cookies

We use session and persistent cookies on our Website. Session cookies are deleted or removed when you close your browser. Persistent cookies may remain on your device after you close your browser, but they have an expiration date.

Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google.

How We Use Cookies on Our Website

Strictly Necessary Cookies

The following cookies are necessary for our Website to function, and cannot be turned off. You may still be able to set your browser to block or alert you about some of these cookies, but if you block these cookies, some parts of our Website will not work.

Performance Cookies

The following cookies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website.

Functional Tracking Technologies

The following cookies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

We do not currently deploy marketing cookies. If you affirmatively consent via our cookie banner, we may in the future deploy marketing cookies from providers such as Google (Google Ads), Meta/Facebook (Facebook Pixel), YouTube, LinkedIn, or similar advertising networks for purposes of measuring ad performance, building audience profiles, and serving relevant advertisements. These cookies will not be set unless you opt in via our banner.

Your Cookie Choices

You have several ways to control how cookies are used on the Website:

Cookie Banner

When you first visit the Website (and at any time thereafter by clicking the "Cookie Preferences" link in the page footer), you can review and adjust your cookie preferences. The banner allows you to accept all cookies, reject all non-essential cookies, or customize your preferences by category. Essential cookies required for site functionality (such as session management, security, and CAPTCHA) cannot be rejected, as they are necessary for the Website to operate.

Reject All Non-Essential

You may reject all non-essential cookies via the "Reject All" option in our cookie banner. This will prevent any performance, functional, or marketing cookies from being deployed.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) signal, we will automatically treat that signal as an opt-out of the sale or sharing of personal information, including the deployment of non-essential cookies. You do not need to take any additional action.

Do Not Sell or Share My Personal Information

California residents and residents of other states with applicable laws have the right to opt out of the sale or sharing of personal information. You may exercise this right via our cookie banner (Reject All option), by sending a GPC signal from your browser, or by emailing legal@callbackinc.com. Note that CallBack does not currently engage in "selling" or "sharing" personal information as those terms are defined under the CPRA; this mechanism is provided so that the opt-out is available if our practices change in the future.

Browser Controls

You may also manage cookies through your browser settings. Most browsers allow you to view, delete, or block cookies. Please refer to your browser's help documentation for instructions:

• — Google Chrome
• — Mozilla Firefox
• — Safari
• — Microsoft Edge

Changes to This Policy

If we make any material change to this Policy, we will post the revised Policy to our Website and update the "Last Updated" date above to reflect the date on which the new Policy became effective.

Contact Us

If you have any questions about this Policy, please contact us at: